A little of my story

I've always been a saver. Even as a child, I collected coins and arranged them by colour, age, and value, before taking my stash of 5c coins to the corner shop to buy alien spray. Those habits grew with me. From my first informal job at sixteen, I put away a portion of whatever I earned.

In my twenties, I worked as a receptionist at a boutique asset management firm. I didn't have a particularly high salary, family wealth to draw on, or a master plan. There was no secret formula. I simply developed habits, stayed consistent and made decisions that, over time, added up.

By the age of 27, I had become a millionaire in my own right, including an offshore portfolio.

I share this not because I believe my path is the right one for everyone, but because it taught me something I feel passionately about: building wealth doesn't have to be complicated, and you don't need to earn a fortune to start making meaningful progress.

Of course, luck plays a part. We all have different circumstances, opportunities and challenges, and I recognise that my own journey benefited from elements of luck. But there is also value in understanding what is within our control, making the most of the opportunities available to us, and building habits that support the life we want.

My journey was far from perfect. There were plenty of mistakes along the way, including some of the classic ones everyone warns you about.

For instance, I bought a brand-new car straight off the showroom floor. The car I'd been using to get to work had a habit of breaking down, sometimes in the middle of the night. Getting out in my heels to hit it with a hammer until it started wasn't the level of reliability I was looking for. So I bought a new car (with a red bow on it). I got the reliability I wanted. Financially, it was an expensive way to solve the problem.

It wasn't an irrational decision. I wanted to feel safe and know I could get to work. But I was also vulnerable, looking for security, and influenced by an environment that meant taking out a long-term loan in your early twenties was completely normal. I could have addressed the problem in a way that was much kinder to my finances.

Looking back, I can see how a perfectly reasonable emotional need influenced a decision with long-term financial consequences. It was a reminder that financial decisions are rarely just about the numbers. They are shaped by our experiences, our priorities, our fears and what we need to feel secure.

This is what draws me to behavioural finance.

I'm fascinated by the freedom that better financial behaviours can offer. Not just the freedom that comes with having money, but the freedom to make choices with greater confidence, pursue ambitions that matter to us, and build a life that reflects our own definition of success.

I believe the process can be simpler and more achievable than many imagine. It's not about perfection, deprivation or following someone else's formula. It's about understanding yourself, recognising the habits that help or hinder you, and putting practical systems in place that work for your life.

My work brings this philosophy into conversations about wealth, particularly for couples and families. We explore what financial success means to each person, where ambitions and expectations align or differ, and how to make more intentional decisions together. Working alongside existing financial advisers and other specialists where appropriate, I focus on the human side of wealth: the behaviours and conversations that help connect financial resources with personal goals.

Whether you're building wealth, navigating it as a couple, or thinking about the values and opportunities you want to pass on to the next generation, I believe it's never too late to improve your financial position. You don't need to get every decision right to build wealth. Consistency matters, mistakes are inevitable, and imperfect decisions don’t define your financial future. The system is more forgiving than it can seem.

Ultimately, I'm here because I believe wealth should serve your life, rather than your life being organised entirely around wealth. I'd love to work with you to explore what that looks like for you.